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by Hannah Barrett, on June 29, 2022

"How many members control 80% or more of our overall share balance?" "Should we adjust our messaging to those members? These were the questions Heritage Financial Credit Union's retail team …

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by Hannah Barrett, on June 8, 2022

Years ago, Arkatechture developed a passion for the credit union mission after working with our first credit union customer. This inspired us to create Arkalytics, a business intelligence, dashboard, data …

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by Hannah Barrett, on April 27, 2022

Introducing ACV Auctions ACV Auctions is fundamentally changing the wholesale automotive industry with their dealer-to-dealer digital wholesale marketplace. I had the pleasure of interviewing their team to learn more about …

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by Hannah Barrett, on April 5, 2022

The Credit Union Data Journey When it comes to starting your data analytics journey, or even deciding which step to take next, there are a lot of questions that come …

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by Hannah Barrett, on March 22, 2022

What is the Member Lifecycle Journey? The member lifecycle journey diagram above puts a framework around the member-credit union relationship. This conceptualizes the member's experience from their first application all …

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