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 MEMBER ANALYTICS   

Finally, one clear view of your member.

Unify your core, loan, transaction, and card data into a single powerful view of your member across all of their accounts, services, and products. 

Get the member analytics solutions that you need to better serve your member, whether that's in the branch, through the call center, or online.
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15-minute walkthrough · Built for credit unions & banks · No obligation


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Member at a Glance

A 360° profile pulled from every system you run including core, loans, cards, transactions, & more.

Self-Service Analytics

Workbenches, member targeting, and cross-sell tools for every team and department.

Built-In Artificial Intelligence

Use ArkaIQ to ask plain-language questions about your members to get fast answers in minutes.

What is Member Analytics?

Member analytics is the practice of combining data from a credit union or bank's core, digital banking, loan, and card systems into a unified view of each member or customer. It's used to understand engagement, identify at-risk relationships, and surface cross-sell opportunities. Arkalytics delivers member analytics through a governed data lakehouse for credit unions.

Your member data doesn't live in one place.

That's the problem.

 

Core banking, digital banking, loan origination, and card processing systems each hold a piece of the story, but none of them talk to each other.

 SCATTERED SYSTEMS   

Every system tells a different story

The core shows balances, digital banking shows engagement, the loan system shows credit history, but nothing connects them into one member record.

 SLOW ANSWERS   

Simple questions take hours or days to answer

Analysts export and manually join spreadsheets from multiple systems just to answer a basic question about member behavior.

 MISSED OPPORTUNITIES    

Cross-sell and risk signals go unseen

Without a unified view, the members most worth calling, for retention or for a new product sit buried across systems no one is cross-referencing in time.

Arkalytics organizes your data into logical subject areas such as members, loans, deposits, and transactions — so every team works from the same source. Member analytics is one of the outcomes.

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Member at a Glance
Every system.
One member profile.

Member at a glance brings account activity, product holdings, digital engagement, loan history, and service interactions together into a single dashboard — a true 360° view of each member, without opening a second system.

  • Consolidated profile: accounts, products, balances, and activity
  • A cross-system activity timeline for transactions, cards, and loans
  • Engagement and risk indicators surfaced automatically
  • Built for frontline and service staff, not just analysts
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Put Your Member Data To Work
More than just a dashboard: tools for every team.


Analysts, marketers, and frontline teams each need something different from the same unified member data.
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Member Workbench

Slice and dice across every member data source, no SQL required. Self-service analytics built for workers that need answers today, not a ticket in a queue.

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Member Targeting

Build accurate marketing lists in minutes, not days. Filter and segment members across every connected system to reach exactly the right audience at the right time.

Member Cross-Sell

Member Cross-Sell

See the account types a member has, and doesn't have. Surface the next-best product recommendation automatically, backed by the full relationship history.

ARKA IQ - Ask a question.
Get an answer in seconds.

"Which demographics represent our biggest growth opportunity?"

ArkaIQ is an AI assistant built directly on top of your governed data foundation. Frontline staff, analysts, and leadership can ask plain-language questions about members, accounts, and trends and get accurate answers in a fraction of the time it takes to build a report.

  • Plain-language questions, answered from your own governed member data
  • No SQL, no waiting on an analyst or a report request
  • Built on the same secure, governed foundation as the rest of Arkalytics
See ArkaIQ in Action

ArkaIQ - Member Analytics

Member analytics: What CIOs and CTOs ask us first.

Why is member analytics important for credit unions?

Member analytics helps credit unions understand the full financial health of an individual member. Identify needs and behaviors, enabling timely, relevant offers and early intervention when a member shows signs of leaving.

It also supports sustainable growth, risk detection, and operational efficiency which lets smaller institutions compete with larger banks and fintechs on personalization despite tighter budgets. It helps credit unions prove they're fulfilling their member-first mission with data, which matters for both board reporting and regulatory compliance. 
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Arkalytics for Credit Unions

Equip your credit union data analytics team with the tools and expertise necessary to better understand your members. Measure your financials, loan portfolio health, and the impact you make in your community.

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Arkalytics for Community Banks

Expand your data analytics capabilities beyond standard financial reporting. Monitor and clean up dirty data, analyze customer ACH transactions, and explore our full suite of self-service workbenches.

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