Noble Credit Union Partners With Arkatechture to Transform Data Strategy
by Hannah Barrett, on October 16, 2024
Noble Credit Union, a $1.3 billion credit union based in Fresno, CA, has joined forces with Arkatechture, a leading provider of data analytics solutions, to revamp its data strategy and enhance member services. After a comprehensive assessment, Noble Credit Union chose Arkatechture to deploy their cutting-edge data analytics platform, Arkalytics, as a key element in their long-term strategy for data governance, quality, and insight generation.
The partnership with Arkatechture is set to empower Noble Credit Union by streamlining its data operations and delivering actionable insights at a faster pace. With Arkatechture's expertise, Noble will transition from a development-heavy model to a centralized platform, enabling real-time data visualizations and seamless third-party integrations. This partnership will support the credit union’s ambitious 5-7-year roadmap, which includes building a data lake and leveraging AI-driven capabilities.
One of the initial phases of the project will focus on harnessing the data analytics capabilities of Arkalytics to assess Noble’s core, target, and single-use members. This will provide deeper insights into how the credit union can enhance its products and services. These insights will help the team make crucial decisions to improve member engagement, evaluate the effectiveness of their product offerings, and establish a new community giveback initiative.Our decision to collaborate with Arkatechture was driven by their culture, team, technology, and ability to support our data infrastructure plan while maximizing artificial intelligence capabilities," said Rick Hopkins, VP of Data Analytics at Noble Credit Union.