by Hannah Barrett, on July 12, 2023
Pima Federal Embarks on Their Data Journey with Arkalytics
Founded in 1951 by a group of teachers, Pima Federal Credit Union is dedicated to helping its members achieve their financial hopes and dreams. The credit union was ready to take the important step to level up their data management and analytics to better understand and serve their members.
After hearing about Arkatechture through word-of-mouth of regional credit unions, the team at Pima Federal was particularly attracted to the fact that Arkatechture is a Credit Union Service Organization (CUSO) with a strong understanding of the credit union industry. Another important factor in their decision was the level of customization Arkatechture offered.
The fact that you can personalize your dashboard and get exactly what you need from it, no matter which department you are in, was ideal from a customization standpoint.”
- Jennifer Overpeck, VP of Marketing at Pima Federal
They also saw great value in how Arkatechture would enable them to have one central source of truth they could trust, rather than scattered across disparate sources.
We do not have access to this wealth of data currently, it’s divided across different platforms so it will be great to leverage a central source, to really harness data and obtain a true 360-degree view of our membership.”
This trusted data will help Pima Federal with their goal to improve strategic planning, critical decision-making, acquire better insights into their membership as well as potential new members, and marketing opportunities.
A data warehouse and secure cloud-based platform using industry-standard tools like Tableau is exactly what Pima Federal was looking for. Along with the platform being fully hosted by Arkatechture, they also appreciated that their team did not need to be data experts on day 1 by any means because they could rely on the expertise of the Arkalytics team to guide them through their data journey.
