Contact Us
Contact Us

 CUSTOMER ANALYTICS   

Finally, one clear view of your customer.

Know your customer and act on it. Turn everyday data and analytics into timely, relevant engagement, so every interaction feels like it's coming from someone who actually knows them, whether in the branch, through the call center, or online.

Get the customer analytics solutions you need to better understand and serve your customers.
Request a Demo

15-minute walkthrough · Built for banks · No obligation


Customer Analytics Page Hero

Customer at a Glance

A 360° profile pulled from every system you run including core, loans, cards, transactions, & more.

Self-Service Analytics

Workbenches, customer targeting, and cross-sell tools for every team and department.

Built-In Artificial Intelligence

Use ArkaIQ to ask natural language questions about your customers to get fast answers from your data.

What is Customer Analytics?

Customer analytics is the practice of combining data from a community bank's core, digital banking, loan, and card systems into a unified view of each customer. It's used to understand engagement, identify at-risk relationships, and surface cross-sell opportunities. Arkalytics delivers customer analytics through a governed data lakehouse.

ARKA IQ - Ask a question.
Get an answer in seconds.

"Which demographics represent our biggest growth opportunity?"

ArkaIQ is an AI assistant built directly on top of your governed data foundation. Frontline staff, analysts, and leadership can ask plain language questions about customers, accounts, and trends and get accurate answers in a fraction of the time it takes to build a report.

  • Natural language questions, answered from your own governed customer data
  • No SQL, no waiting on an analyst or a report request
  • Built on the same secure, governed foundation as the rest of Arkalytics
See ArkaIQ in Action

ArkaIQ - Member Analytics

Your customer data doesn't live in one place.

That's the problem.

 

Core banking, digital banking, loan origination, and card processing systems each hold a piece of the story, but none of them talk to each other.

 SCATTERED SYSTEMS   

Every system tells a different story

The core shows balances, digital banking shows engagement, the loan system shows credit history, but nothing connects them into one customer record.

 SLOW ANSWERS   

Simple questions take hours or days to answer

Analysts export and manually join spreadsheets from multiple systems just to answer a basic question about customer behavior. That's not fast enough.

 MISSED OPPORTUNITIES    

Cross-sell and risk signals go unseen

Without a unified view, the customers most worth calling, for retention or for a new product, sit buried across systems no one is cross-referencing in real time.

Arkalytics organizes your data into logical subject areas such as customers, loans, deposits, and transactions — so every team works from the same source. Customer analytics is one of the outcomes.

Member at a Glance Man

Customer at a Glance
Every system.
One customer profile.

Customer at a glance brings account activity, product holdings, digital engagement, loan history, and service interactions together into a single dashboard — a true 360° view of each customer, without opening a second system.

  • Consolidated profile: accounts, products, balances, and activity
  • A cross-system activity timeline for transactions, cards, and loans
  • Engagement and risk indicators surfaced automatically
  • Built for frontline and service staff, not just analysts
Request a demo

Put Your Customer Data To Work
More than just dashboards: tools for every team.


Analysts, marketers, and frontline teams each need something different from the same unified customer data.
AB - Customer Attrition Dashboard-01

Customer Attrition

Know who's about to leave... before they do. Analyze key customer behaviors to flag customers and accounts at high risk of attrition, so your team can step in early.

AB - Customer Targeting Dashboard

Customer Targeting

Build accurate marketing lists in minutes, not days. Filter and segment customers across every connected system to reach exactly the right audience at the right time.

AB - Customer Cross-sell Dashboard-01

Customer Cross-Sell

See the account types a customer has, and doesn't have. Surface the next-best product recommendation automatically, backed by the full relationship history.

Customer analytics: What CIOs and CTOs ask us first.

Why is customer analytics important for community banks?

Customer analytics helps banks understand the full financial health of an individual customer. Identify needs and behaviors to enable timely relevant offers and early intervention when a customer shows signs of leaving.

It also supports sustainable growth, risk detection, and operational efficiency which lets smaller institutions compete with larger fintechs on personalization despite tighter budgets.
arkalytics banner - credit unions-1

Arkalytics for Credit Unions

Equip your credit union data analytics team with the tools and expertise necessary to better understand your members. Measure your financials, loan portfolio health, and the impact you make in your community.

Learn More →
arkalytics banner - community banks

Arkalytics for Community Banks

Expand your data analytics capabilities beyond standard financial reporting. Monitor and clean up dirty data, analyze customer ACH transactions, and explore our full suite of self-service workbenches.

Learn More →

Subscribe to our blog for expert data, analytics, and AI perspectives for banks.